Detect outliers
Sort the portfolio by losses, gains, current referring domains, or net change.
Backlink portfolio monitoring
Track referring-domain movement across client sites, owned brands, investments, or acquisitions in one dashboard.
The portfolio problem
Most backlink interfaces begin with a single-domain search box. Portfolio owners need the opposite: an exception view that surfaces which sites changed enough to deserve attention.
Keep comparisons consistent
Use the same releases and definitions across every domain in the portfolio.
Delegate cleanly
Give teams a shared monitoring process instead of disconnected spreadsheets and saved exports.
A practical workflow
From raw movement to a useful decision
- 1
Group related domains
Create portfolios for client teams, brands, markets, funds, or acquisition cohorts.
- 2
Scan for exceptions
Review the largest absolute and percentage changes before drilling into individual domains.
- 3
Record follow-up
Assign investigation or reporting work to the owner of each affected domain.
Worked example
What this looks like in practice
A holding company can monitor 300 brand domains and notice that one recently acquired site lost a cluster of industry referrers while the rest of the portfolio remained stable.
Coverage and limitations
Release-to-release monitoring is best for strategic movement, due diligence, and recurring reporting. It is not uptime monitoring and will not alert within minutes of a page changing.
Read the Common Crawl methodology or explore the underlying approach in our original research.
Questions, answered
Frequently asked questions
What counts as a portfolio?
Any group of domains you want to evaluate together: clients, brands, competitors, regional sites, investments, or acquisition targets.
Can portfolios share domains?
The product model supports organizing domains around the teams and comparisons that need them; check current workspace limits before importing a large set.
Why monitor percentages as well as totals?
A loss of 20 referring domains may be immaterial for a giant site and severe for a site that started with 50.
See Linkwake with real portfolio data
Explore the demo, check any domain for free, or start a five-domain workspace without a credit card.