See the whole book
Sort every client by gains, losses, or net movement instead of opening a separate project for each site.
Backlink monitoring for SEO agencies
Monitor new, lost, and persistent referring domains across every SEO client from one portfolio dashboard.
The portfolio problem
Checking client sites one at a time turns backlink reporting into expensive manual work. Linkwake gives account managers a portfolio-level view first, then lets them investigate the domains that changed.
Explain movement
Separate new, lost, and persistent referring domains so a flat total does not hide meaningful churn.
Standardize reporting
Give every account manager the same evidence, comparison window, and client-ready narrative.
A practical workflow
From raw movement to a useful decision
- 1
Import the portfolio
Add client domains, group them by team or portfolio, and mark competitors for each account.
- 2
Review each release
Start with portfolio movement, then filter to clients with unusual gains or losses.
- 3
Deliver the story
Export the relevant changes and gap opportunities into a consistent agency report.
80-client review board
A portfolio triage view for account managers
ClientNewLostOwner action
Northstar+31−9Report launch coverage
Redwood+4−27Verify five priority losses
Harbor+12−11No escalation
- Sort by gross movement, not only net change
- Assign every exception to an account owner
- Verify material losses before client delivery
- Record the release pair in every report
Worked example
What this looks like in practice
An agency with 80 retainers can review all 80 domains in one movement table, flag the five clients with material losses, and spend reporting time on explanations rather than data collection. A flat total can conceal substantial churn, as the Linkwake GitHub study found when 419,450 relationships changed beneath a 1.9% net gain.
See the evidence behind the number: 419,450 relationships changed beneath GitHub’s 1.9% net gain.
Coverage and limitations
Linkwake is designed for portfolio trends and periodic reporting. It uses Common Crawl releases, so it is not a daily link-verification service for links your outreach team placed yesterday.
Read the Common Crawl methodology or explore the underlying approach in our original research.
Questions, answered
Frequently asked questions
How many client domains can an agency monitor?
Plans range from a free five-domain workspace to an Agency plan built for portfolios of up to 2,500 domains.
Can I separate clients from competitors?
Yes. Domains can be organized into portfolios and compared with designated competitor sets.
How should an agency onboard a new client portfolio?
Create one portfolio per client or operating group, import the tracked domains, assign close competitors, and record the release pair used for the baseline.
What reporting cadence works for account managers?
Use the newest available release in monthly communication, then run a deeper release-review workflow when a new graph is published. Account managers should escalate gross gains or losses that need explanation.
Is this a replacement for a full SEO suite?
No. It is a focused monitoring and reporting layer for teams that already have rank tracking, audits, or keyword research elsewhere.
See Linkwake with real portfolio data
Explore the demo, check any domain for free, or start a five-domain workspace without a credit card.